Handy unveils two new websites for retail growth
One of the UK’s largest independent garden machinery distributors and manufacturers, Handy is proud to announce the launch of two brand new websites, each purpose-built to serve the distinct needs of its audiences. The new HandyTrade.co.uk has been created exclusively for retail and dealer partners for smoother ordering and a more modern user experience, while Handys.co.uk brings Handy’s brands and products to life with fresh storytelling and clearer discovery.
The new Handy Trade website provides a streamlined, content-rich platform designed to make doing business with Handy easier, faster and more productive for retailers. It offers live stock availability and trade pricing, giving retailers instant visibility of product status and cost, along with quick and efficient online ordering supported by intuitive navigation and smart search functionality. Product information and brochures are available, complete with technical specifications, downloadable imagery and product videos to support in-store and online sales. Retail partners can also access part smart picker, dedicated promotions, marketing materials and the latest news on seasonal offers and brand campaigns, while enhanced account management tools allow for order tracking, invoice access and simple re-ordering. Altogether, HandyTrade.co.uk provides a one-stop destination for retailers and dealers to manage their Handy partnership more efficiently and profitably.
Meanwhile, the new Handys.co.uk website offers an engaging and informative window into the company itself - its people, its heritage and the range of brands it represents. Visitors can explore Handy’s history and growth as one of the UK’s leading independent garden machinery specialists and gain a clear understanding of its manufacturing and distribution capabilities, which underpin its reputation for quality and reliability. The site also presents detailed information about Handy’s growing own brand portfolio, including well-known names such as Webb Garden Power and The Handy, and features company news, events, case studies and updates that highlight innovation, partnerships and sustainability initiatives. With clear navigation and an attractive, modern design, Handys.co.uk reinforces Handy’s position as a trusted and forward-thinking industry leader, while providing easy access for customers, suppliers and potential employees to connect with the business.
Anthony Wadley, Marketing Manager at Handy, commented: “This launch has been a year in the making and a true team effort. The Handy team, together with Qoob on the full website build and ATLIVE providing creative support throughout, have worked incredibly hard to bring this project to life. I am extremely proud of what we have achieved together and excited for what this means for our retailers.”
“We are delighted to partner with Handy on this milestone in their digital transformation. Over the past year, our teams have collaborated closely to design and build platforms that not only enhance their digital presence but also improve the experience for their retailers and partners. It has been a fantastic collaboration, and we are proud to play a part in Handy’s continued growth” said Matthew Rigby-White, Managing Director at Qoob.
Anthony also added, “What is great is that we now have a platform to tell our story. Being a Garden Industry Manufacturer’s Association (GIMA) Awards finalist this year is a perfect example of the kind of success we can now showcase through Handys.co.uk.”
The launch of these platforms marks another step in Handy’s commitment to building a stronger, more modern digital experience for retailers and consumers alike. With improved functionality, streamlined navigation and richer product information, both websites set a new benchmark for how Handy presents and supports its brands. And this is only the beginning. Development is already planned for 2026 to elevate the Webb Garden Power and The Handy websites, with more digital upgrades to come.
To explore the new platforms or apply for a trade account, please go to handys.co.uk and handytrade.co.uk