Apta Signature: your next bestseller in 2025
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New Apta Signature
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Apta Signature POS example
As 2025 stretches out ahead of us, it’s the ideal time to take stock of exciting innovations set to shape the upcoming gardening season. One of the most anticipated launches for 2025 is Apta Signature, the all-new collection from Apta, part of the AMES Companies family of brands. Designed to redefine the pot category, Apta Signature brings together striking design, seamless functionality, and clever merchandising to open new sales opportunities for retailers while delighting customers with its versatility and appeal.
The Apta Signature range offers a premium collection of garden pots designed for style, durability, and versatility, making it ideal for both retailers and customers looking to elevate their outdoor spaces. This collection features four curated ranges:
- Eden – Known for its glossy, glazed finish and ethereal colours such as mermaid green, midnight blue, and opulent green, Eden is perfect for creating dynamic garden displays. Its versatile designs include Tall Egg, Egg, and Bowl styles, all frost and UV-resistant with a 10-year guarantee.
- Obsidian – Featuring deep ebony tones with earthy contrasts, this range combines elegance and resilience. It includes Bell, Bowl, and Cone designs in luxurious shades like Faded Ripple and Merlot Tide, offering a striking aesthetic for modern gardens.
- Rustica – Inspired by Mediterranean charm, Rustica combines timeless beauty with durability. Available in neutral tones like antique bronze and cool grey, it includes designs such as Bell, Bowl, and Cone, ideal for crafting elegant outdoor spaces.
- Neptune – With hues inspired by the planet Neptune, this range showcases smooth finishes in blues and greens, complementing a wide variety of plants while maintaining durability for year-round outdoor use.
All ranges are UV and frost-resistant and come with a 10-year guarantee, ensuring long-lasting appeal and value.
What’s more, retailers stand to benefit significantly from the clever merchandising solutions included with Apta Signature. Each display is delivered fully assembled, allowing stores to showcase the collection within minutes of arrival. These striking displays are designed to make an instant impact, featuring bold plum-coloured branding and cohesive visual elements that draw the eye. With a compact footprint of just 4m², the displays fit seamlessly into store layouts, making them an efficient use of space. The combination of stacked products and dressed displays, incorporating seasonal plants, aggregates from the Kelkay portfolio, and other complementary items, inspires customers to envision how the pieces will look in their gardens, increasing both footfall and average basket sizes.
Apta Signature’s emphasis on collectability and gifting also aligns perfectly with current consumer trends. In a market where customers are shifting their focus from large-scale projects to personalising their spaces, this collection meets their needs at the right moment. It encourages loyalty and repeat purchases by inspiring customers to return to add to their collection or explore the latest edits. This creates a valuable opportunity for retailers to foster long-term relationships with their customer base.
Find out more
With Apta Signature now available for orders, retailers are encouraged to act quickly to secure their displays and be part of this transformative new approach to garden retail. For more information or to place an order, visit www.apta.co.uk or contact your local AMES Companies sales agent.
Further details about the AMES Companies and its family of brands can be found at www.ames-uk.com.