A deep dive into Apta Signature

Launched to critical acclaim ahead of the 2025 season, Apta’s all-new Apta Signature offering is here to change the way that garden centres and consumers think about garden pots.  But what sets this collection apart? Here the team tell us more about the Apta Signature difference and why it will positively impact the pot category. 

1. Gifting & collectability – As consumers shift their focus from high-ticket items to personalising their spaces, Apta Signature arrives at the perfect moment. Each collection or ‘family’ is thoughtfully curated, featuring complementary colours, textures, shapes, and sizes, encouraging customers to ‘buy the look.’ Whether adding to their own collection or seeking a unique gift, shoppers are inspired to return, building loyalty and repeat purchases.
   
   
2. Something for every garden style - With four design edits to choose from - Eden, Obsidian, Neptune, and Rustica – it’s possible to curate an offering perfectly suited to your specific consumer demographic. Whether they favour traditional, ‘cottage core’ or more contemporary styles, Apta Signature has something for every garden aesthetic.
   
   
3. Effortless ‘plug & play’ point of sale – Apta Signature’s dedicated point of sale displays are delivered to the store fully assembled and ready to merchandise. These versatile displays can be positioned anywhere, allowing you to start generating sales within minutes. It’s a seamless solution designed for instant impact.
   
   
4. Bold, impactful design – by reimagining Apta's iconic plum-coloured branding, each Apta Signature display commands attention. With large backboards and wraparound branding, the displays present a cohesive and visually striking look. This reinforces Apta Signature’s ambition to establish itself as a leading and highly trusted name in garden pots. In a market where brand loyalty is rare, Apta Signature is set to change the game by increasing consumer confidence through significant investment and brand presence.
   
   
5. Small footprint, big results – with a compact footprint of just 4m², these displays are expertly designed to maximise every inch of space whilst offering flexibility and the opportunity to quickly refresh displays throughout the season. Apta Signature’s merchandising strategy combines stacked products with beautifully styled 'dressed' areas, featuring plants, aggregates from the Kelkay portfolio, and complementary products from across the store. This approach encourages customers to spend more, increasing the average basket size with each visit.