The Fleuroselect Breeders and Distributors Conference

The Fleuroselect Breeders and Distributors Conference in Deventer, Netherlands, brought together around 60 industry professionals on December 4-5.

The conference delved into sustainability, pre-competitive collaboration, data management, and artificial intelligence within ornamental breeding.

Presentations covered the industry's pivot to biological treatments, advances in growing mediums, and the necessity of certified sourcing. Noteworthy segments featured collaborative research endeavors aimed at strategic benefits and branding initiatives geared towards fortifying ties with retailers.

The second day spotlighted data handling and cybersecurity strategies, detailing approaches to bolster cyber resilience and the latest AI applications in ornamental breeding, fostering a comprehensive exploration of key industry trends.