Spring Fair 2026 champions record newness
Spring Fair 2026 returns to the NEC Birmingham from 1–4 February, reaffirming its position as the UK’s largest and most influential showcase for gift, home and fashion buyers seeking what’s new next.
With more than 1,200 exhibitors, a 16% year-on-year increase in new brands and 38% of products exclusive to the show, Spring Fair promises an unrivalled showcase of innovation, creativity and commercial opportunity for the year ahead.
Buyers can explore over one million products across 12 curated destinations, spanning established sectors such as Gift, Home, Living & Décor, Fashion, Beauty & Wellbeing and Christmas, alongside exciting additions including Design at Spring Fair, a new interiors-led destination.
New brand launches are a major highlight for 2026, with hundreds of first-time exhibitors bringing fresh energy across categories from home fragrance and ethical gifting to toys, licensing, taste and outdoor living. The Kids, Toys & Play destination continues its strong growth, while licensing takes centre stage with the launch of The Licensing Lab in Hall 4.
Spring Fair also continues to champion emerging talent through its New Business Pavilions, the #SBS Village in partnership with Theo Paphitis, and the Gift of the Year Showcase, offering buyers access to innovative, sustainability-led small businesses.
With more exclusive products, more new brands and more emerging talent than ever before, Spring Fair 2026 remains the must-visit buying event for retailers looking to refresh ranges, discover future bestsellers and stay ahead of consumer trends.
Registration is open to join the UK’s most inspiring retail showcase. Discover, connect, and transform your retail journey at www.springfair.com.