Source Roadshow debuts successfully in Somerset
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Source Roadshow 2026
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Busy aisles at the 2026 Source Roadshow
The debut of the Source Roadshow marks an encouraging step forward for Somerset’s thriving food, drink, and hospitality sectors. Held at the Bath & West Showground, the event successfully brought together producers, suppliers, and buyers under one roof.
In its first year, the show attracted over 140 exhibitors alongside a diverse audience of trade buyers. This strong turnout reflects both the vitality of the regional market and the demand for a dedicated platform to connect businesses.
What stood out most was the quality of engagement. Attendees reported meaningful conversations and genuine opportunities to build relationships, rather than simply exchanging business cards. This depth of interaction is often what defines a successful trade event.
Feedback from exhibitors and visitors alike suggests the event exceeded expectations. Many highlighted the relaxed atmosphere, which allowed for authentic discussions and the chance to explore products without pressure.
The numbers reinforce this positive response. With 95% of visitors planning to return and 93% discovering new suppliers, the Roadshow clearly delivered value. Notably, more than half of attendees placed orders during or shortly after the event.
For local producers and suppliers, this kind of immediate commercial impact is significant. It demonstrates that the event is not just about visibility, but about driving real business outcomes.
Organised by Hale Events, the Roadshow has laid a strong foundation for future growth. Early feedback has already been factored into plans for the 2027 edition, ensuring the event continues to evolve.
The confirmation of returning exhibitors, including names like Wyke Farms and Baboo Gelato, signals confidence in the show’s long-term potential. Their continued participation will help build consistency and attract even more buyers.
As the Source Roadshow looks ahead to 2027, its successful launch highlights the importance of regional trade events. By fostering connections, supporting local enterprise, and creating tangible opportunities, it has quickly established itself as a valuable fixture in the industry calendar.
For more details and show updates, please visit sourceroadshow.co.uk.