Over 100 companies already confirmed for PATS 2025

Company: PATS

As the UK and international pet industry enters a New Year with great expectations, PATS 2025 at the NEC Birmingham will be one of the highlights of a busy and exciting year.

The Pet & Aquatics Trade Show takes place in Hall 1 at the NEC from Sunday 28th September to Tuesday 30th September 2025, and with still nine months to go before the show more than 100 companies have already confirmed their participation.

“The demand for stand space at PATS has been great, with many exhibitors booking larger stands as they seek to take advantage of the extra space that the NEC provides,” said PATS event director Gordon Thomas.

“It’s always exciting to reach certain milestones like breaking through the 100-exhibitor mark so soon – it shows there is a real appetite for PATS 2025 and that the move to the NEC has been really warmly welcomed.

Showcasing all the latest launches under one roof, the show’s reputation has grown impressively over the past 16 years since launching in 2009. With such a winning formula, PATS has become the ‘must-visit’ event for UK and international retailers and buyers.

Companies and brands to have already secured their stand space include: Ancol Pet Products, Company of Animals, Danish Design, Flamingo Pet Products, flexi, Hill’s Pet Nutrition, James & Steel, Johnson’s Veterinary Products, Kennelpak, KONG, LickiMat,  Pedigree Wholesale, Pet Trade Innovations, Petface, Pets Choice, Scruffs, Su-Bridge Pet Supplies, TRIXIE, and Wilsons Pet Food.

The early exhibitor stand bookings of Belgian company Flamingo Pet Products and German brands flexi and TRIXIE proves that PATS is now regarded as a must-attend international exhibition.

Flamingo Pet Products will be exhibiting at PATS for the first time and the company’s global head of sales and marketing Dave Diels said his team was excited by the prospect of showcasing the wide range of products in the UK. “Flamingo Pet Products has over 50 years of pet excellence, offering over 8,500 snacks and accessories for pets. With expertise in private label, trusted sourcing, and a 95%+ service level, we ensure pet owners worldwide enjoy top-quality products. Together, we make pets happier! Visit our website at www.flamingo.be for more information.”

Flexi will be returning to PATS 2025 after an absence, and Flexi’s Adrian Hind said the brand was excited about appearing at the show. “Being staged at the NEC with its strong transport links, this three-day event is a must for all pet buyers, both UK and internationally based. We look forward to welcoming customers, old and new, as we will showcase our wide range, including Xtreme, One and our latest innovation Select.”

Shaunie Blore, area sales manager of TRIXIE UK, explained the reasons behind her company’s early booking: “The move to the NEC in Birmingham this year gives us the added advantage of having more space to showcase both our latest product innovations and our extensive range of existing products. PATS always serves as an important platform for networking within the pet industry. Each year, we are delighted by the positive, professional atmosphere that PATS offers, and we are eager to return to continue building on our relationships and strengthening our presence in the UK.”

Australian brand LickiMat will also be returning to PATS after a successful show in 2024. “The UK team at LickiMat thoroughly enjoyed meeting customers, both familiar and new, as well as connecting with other exhibitors at PATS 2024,” said Alison Pilkington, from the brand’s marketing and operations department. “The enthusiasm and support from attendees was truly inspiring, and the scope to connect with other exhibitors was invaluable. We’re already looking forward to continuing these conversations at PATS 2025 at the NEC in Birmingham.”

PATS 2025 will retain all its popular features:

  • New Product Showcase and Awards
  • Aquatics Zone
  • New Starter Zone
  • Grooming Workshop

Companies wishing to book stands at PATS 2025 should call the PATS office on +44 (0)1892 862848 or visit the website www.patshow.co.uk and click on ‘stand enquiry’.

Retailers and buyers can register their interest in visiting PATS 2025 by visiting www.patshow.co.uk, which has all the up-to-date information about the show.

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