New look for Glee

Glee, the international ‘festival’ for the garden, leisure and pet sector, has had a makeover with new branding revealed ahead of the 2023 event (27th – 29th June, NEC Birmingham).

Having undergone a renaissance in a post-pandemic world, Glee continues to bring together the global garden industry under one roof, with the most diverse portfolio of suppliers and manufacturers represented.

The new-look branding – set to officially roll out in December 2022 – is reflective of this new chapter. A bright colour palette, together with icons representative of Glee’s product categories makes for a rich visual tapestry that paints a fun and fresh picture of the show.

Discussing the new branding, Glee Director, Matthew Mein said: “It became more important than ever that we created a look and feel for the show that could be easily translated.

"Iconography is an important component of this, as it not only speaks volumes with the use of a single image but, together, the branding can build a visual story that truly showcases the breadth of Glee’s offering and the products represented. We’re excited to roll out our new branding and to further build Glee’s market-leading position.”

A new dedicated DIY sector

With 70% of the extended floorplan already reserved by leading brands, emerging talents, and innovators, the show is on track to deliver the strongest platform for growth anywhere within the exhibition calendar.

With the new June date firmly shaping the show’s content, this year’s edition will be a celebratory event that showcases the best of the garden, leisure and pet sectors. Joining the line-up will be a new dedicated DIY sector, as well as International Sourcing, which will be an important destination for major wholesale buyers and procurement experts in the years to come.  

A dedicated village for trend-driven suppliers

Glee’s Home, Gift & Clothing sector will be transformed into a dedicated village for trend-driven garden home and giftware suppliers and buyers.

Elsewhere, Outdoor Entertainment will see its representation increased significantly; reflective of the predicted growth for this area, as the country continues to view their home as sanctuaries during a time of economic turbulence. Glee’s dedicated outdoor demonstration area – Fire, Grill & Chill – will provide the beating heart and mouthwatering centrepiece to this thriving show sector.

Hundreds of brands, thousands of new products

Recognising that standing still is not an option for retailers, Glee 2023 is designed to facilitate important conversations, such as how we can futureproof our industry or how we can better service ethical consumers.

Additionally, Glee provides three days of uninterrupted access to hundreds, if not thousands, of new products, alongside hundreds of brands, all ready and willing to fulfill orders to extend their retail network. A rich calendar of added-value content, from retailer insight to breaking down future trends, will complete Glee 2023’s offering.

Matthew Mein added: “Whether you own one store or 100, Glee must be viewed as an essential part of any retailer’s annual planning. Whether it’s accessing new products, strengthening relationships with suppliers, joining in the conversation regarding future growth, or more sustainable practices, more can be achieved within three days at Glee than weeks spent on the road.”

Find out more

Glee is the UK’s leading garden retail show, focusing on building year-round profits for buyers and suppliers within the core gardening and outdoor leisure product categories.  To keep up to date on the latest Glee news visit  To enquire about exhibiting at Glee 2023, which will take place June 27th – 29th, please call +44 (0)203 3545 9752.

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