Neil Grant, Ferndale Garden Centre and Graham Spencer, Plants for Europe are the latest speakers to join the line-up for Plant Retailing, Fit for the Future, sponsored by XL Horticulture, which takes place during the Ball Colegrave 2015 Summer Showcase on 14th July 2015.
Graham will present on plants that breeders, growers and retailers might need to be offering to be ‘fit for the future’ whilst Neil will talk about some of the challenges faced in selling plants in a retail environment.
Other speakers include David Denny, HTA and Boyd Douglas-Davies of Hillview Garden Centres who will explore how customers shop in the plant area using the latest Eyetracker research. Andy Bunker of Alton Garden Centre will present a case study on his experience of running a plant area and how to attract the customers’ eye, whilst Kevin Waters will provide expert merchandising tips on how to make your store stand out above the rest.
With plants at the core of every garden retail businesses, this event will provide advice and information on how to stand out from the competition and examine the future of plant retailing. Key themes will be how to maximise the opportunity presented by the variety of plants on offer and are there ways in which more sales can be driven?
Registration is from 10.30 for an 11.00am start. Lunch will be provided. The event will run until 3pm after which there will be the opportunity to visit the Ball Colegrave Summer Showcase 2015, which features new plant varieties and innovative retail ideas.
Delegates signed up so far include Bennybeg Garden Centre, Mr Fothergill’s, Lovania, The Secret Garden and Farplants. Exhibitors at the event include Floramedia, Ecovision, Alpha Packaging and HTA Utilities.