South Yorkshire fish food expert lands its largest order for world’s largest oceanarium

Company: New Era

New Era’s deal is to supply a comprehensive range of diets for the 100,000 marine animals, across more than 800 species, which will inhabit 60 million litres of water in the Resorts World Sentosa (RWS) Marine Life Park, Singapore. This final element of the US$5 billion integrated hotel, gaming and attractions complex on Singapore’s Sentosa Island opened in December 2012. RWS is part of the Malaysia-based Genting Group.

Over the last 12 months New Era’s technical staff consulted closely with Marine Life Park’s curatorial team advising on quarantine techniques and feeding strategies. Convinced that New Era’s innovative diets would meet its feeding needs, RWS pledged its commitment by placing its first order.

Craig Sowden, director and chief curator of SEA Aquarium, said: “We are pleased to be able to work with New Era to support the world’s largest aquarium, the SEA Aquarium. Its experience in providing nutrition to aquariums around the world proved to be a natural choice when choosing a reputable organisation to feed our 100,000 marine animals residents.”

Peter Kersh, New Era’s managing director, said: “We are extremely excited to have secured this landmark order. We are totally confident that our products will deliver major benefits for RWS because they are not only easy to manage and sustain fish health and water quality but, with no preparation required, they are also economical. The RWS order helps to augment our reputation in the growing public aquariums market - the world is our oyster!”

New Era annual sales are growing at an impressive 50% per year, with international sales forming the major part and extra staff members recruited to manage the increased volumes. 

New Era supplies more than 100 major aquariums across the globe, primarily in Europe and North America and recently exhibited at the International Aquariums Conference in Cape Town. The company is currently working with existing and other new build aquariums in China, Korea, Hong Kong, Malaysia, the Pacific and Latin America.

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