SBM invests in marketing to drive growth

Company: SBM Life Science

SBM Life Science Ltd has expanded its marketing team as part of its strategy for growth; Ioana Codreanu has joined as assistant brand manager and Angharad James as marketing assistant.

Their appointment follows the recruitment of Andy Reffold in December as South East territory manager.

Ioana joins the company with a track record of working across Europe for high profile brands including Coca-Cola, Colgate-Palmolive and Mars. Her focus is the development of the iconic Baby Bio®, Phostrogen® and Toprose brands, supporting product development and innovation.

Angharad, who trained as an advertising and marketing specialist, is focusing on the chemical and synthetic categories, while also supporting SBM’s wider marketing activities including its social media campaigns and the GLEE trade show. Her first project has been the development of a new, simple website – - designed to give retailers an insight into SBM Life Science’s scale, know-how and ambitions.

SBM Life Science has stated its intention to become a worldwide leader for home and garden solutions, offering an innovative portfolio that will meet the evolving expectations of our customers. Christina Bouzala, Group Brand Manager of SBM Life Science explained: “Our plans are ambitious. Ioana and Angharad are passionate marketers and they are keen to add value by bringing their new perspective to the gardening category We’re delighted to welcome then into our team and look forward to expanding our offer to the UK market by introducing new products that will meet the needs of consumers and our customers.”

Baby Bio® is a registered trademark of SBM Développement.
Phostrogen® is a registered trademark of SBM Développement.
Provado® is a registered trademark of Bayer CropScience Ltd.

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