SBM brings Northwest region in house

SBM Life Science has strengthened its regional structure with the appointment of Sam Passingham as Sales Manager for the North of England and East Midlands.

Passingham, who has spent more than two years with the company, will focus on developing retailer partnerships, improving in‑store execution and driving growth across the region.

Scott Williams, SBM’s Head of Business for the UK & Ireland said, “Now is the right time to strengthen Sam’s role by bringing the Northwest region in-house, allowing us to focus further and nurture the Northwest as part of our long-term strategy.”

The appointment comes as SBM continues to expand its portfolio, including the addition of with the mosquito repellent range Thermacell, a rebrand of Maxicrop and the introduction of several new products for Baby Bio.