New starters join Westland Horticulture to develop its brand

Company: Westland Horticulture

Three new starters have joined one of the leading and fastest growing firms in the UK, Westland Horticulture.

Jayne Hall, Lorron Bright and Emma Rogers all started this month in the marketing team and will be looking to develop the prominence of the company and its key brands.

Westland Horticulture supplies a wide range of market leading gardening products to the industry including growing media, lawn treatments, lawn seed, plant food, pest control and weed killers. Westland is home to market leading brand Unwins, Aftercut, Resolva, Gro-Sure and wild bird feed ranges, Peckish, Natures Feast and Bucktons.

Jayne Hall, Senior Brand Manager, based in Alconbury is responsible for the Lawn Care category encompassing the Aftercut, Gro-sure and Westland branded ranges that operate within it. Jayne has a strong FMCG background within the food industry, having previously worked in category and brand marketing roles and most recently managing the branded portfolio for Moy Park, one of Europe’s leading poultry manufacturers.

Lorron Bright, Nutritional Technologist, based in Driffield works closely with the marketing division to provide technical guidance and aid new product development. She recently graduated from Newcastle University with a degree in Animal Science. Previous roles include working for Purina as a Pet Consultant, promoting advanced nutrition diets for canine and felines.

Emma Rogers, PR Manager, based in Alconbury is responsible for all Westland internal and external communications, including digital. Her previous roles include heading up the communications team at Cambridgeshire Fire and Rescue Service and six years as a journalist across daily and weekly titles.

Keith Nicholson, Marketing Director for Westland Horticulture, said: “I’m delighted to welcome these new arrivals to Westland Horticulture and the gardening industry as a whole.

“All three are settling into their new roles well and will begin making contact with others in the industry over the coming weeks.”

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