New Commercial Director for Hozelock UK

Company: Hozelock

Hozelock, Britain’s leading watering expert, is pleased to announce the appointment of Alan Bird as Commercial Director.

With over 30 years of experience in sales, category marketing and research, Alan brings a wealth of knowledge and expertise to Hozelock, having previously worked with international brands, including Hovis, Cadbury and Hasbro.

Working in the role of Commercial Director for more than 12 years, Alan has experience across multiple channels, including online, grocery and wholesale, and is looking forward to supporting Hozelock’s customers and partners to further boost the category.

Speaking of his appointment, Alan said: “I’m delighted to be joining Hozelock, which is renowned for being a trustworthy and respected brand, at what is an exciting time for the gardening industry. Whilst we continue to navigate the consumer market post-pandemic and Brexit, which has undoubtedly brought a number of challenges, there is a fantastic opportunity within the sector as many people have fallen in love with their outdoor space in the last eighteen months.”

“Hozelock’s investment into innovation means there are an exciting number of new products on the horizon, reflecting the quality of the brand, and I’m looking forward to supporting and learning from our customers as we bring these products out to market.”

Designed by gardeners for gardeners and with a 60-year heritage – Hozelock’s head office is based in Birmingham, proudly engineering and manufacturing over 75% of its products in the UK.  From garden watering, spraying and plant protection to Hozelock Cyprio pond equipment and Hozelock Pure for natural gardening – Hozelock is not only Britain’s leading watering expert, it is one of the country’s most loved gardening brands continually updating a comprehensive range of products.

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