Josh McBain joins HTA Conference line-up

The Horticultural Trades Association (HTA) has confirmed Josh McBain, Founder & CEO of strategic intelligence consultancy Next Up, as a keynote speaker at Horticulture, The Conference 2025.

An internationally recognised foresight expert, McBain will present What’s Shaping Our Industry? A Strategic Perspective, offering insight into the global economic, geopolitical, technological, and consumer trends set to influence UK environmental horticulture.

With a track record of impactful work across business and government, McBain is renowned for translating complex trends into actionable strategy. HTA Chief Executive Fran Barnes commented: “Josh’s ability to decode what’s coming next makes his session unmissable.”

The conference will take place on Thursday, 25 September 2025, at the Barbican Centre, London, and features a growing speaker line-up including broadcaster Jeremy Vine. Early Bird pricing is available until 31 July, with group rates starting at £99. Full details and booking at hta.org.uk/conference.