Johnsons Lawn Seed adds funds to the Greenfingers Rosy Cheeks Appeal

Company: Johnsons Lawn Seed


Over the last 12 months Johnsons Lawn Seed has been busy raising money for the Greenfingers Rosy Cheeks Appeal. 

To show its ongoing support the company has confirmed that a donation from all sales of its General Purpose 500g Lawn Seed cartons will be given direct to the charity.  The company is pleased to confirm that they have raised a grand total of £2,863, helping to bolster the appeal’s £750,000 target. 

Guy Jenkins from Johnsons Lawn Seed said: “Last year at Glee 2013 we confirmed that Johnsons Lawn Seed will be supporting the Rosy Cheeks Appeal, so it’s great to be back one year later with a cheque for the Greenfingers team.   Greenfingers is very much the garden retail industry’s ‘charity’ and the Rosy Cheeks appeal is yet another amazing demonstration of the charity’s commitment to bringing magical gardens to children’s hospices throughout the UK.  We hope that our contribution will help Greenfingers to reach their target, whilst also encouraging other suppliers and manufacturers to get involved.  In doing so we will be able to promote the charity across a number of levels, from the manufacturer to the retailer and eventually to the end user – helping the charity’s profile to grow and ultimately benefit from a greater following and support system.” 

Briony Markham from Greenfingers added: “We are delighted that DLF Trifolium has shown its continued support of the Greenfingers Rosy Cheeks AppealThe money they have provided us will help us create even more amazing outdoor spaces for children suffering from life limiting or life threatening conditions and their families to enjoy. On behalf of Greenfingers and all the children and families who will benefit from the creation of these new gardens, I would like to extend our sincerest thanks to the team at DLF Trifolium.”

Greenfingers is presently halfway through its two year Rosy Cheeks campaign, and has currently raised £400,000 of its £750,000 total.  The campaign’s first recipient of a Rosy Cheeks garden was Chestnut Tree House Hospice in Sussex, with another nearing completion at Little Haven Hospice in Essex.  More hospices set to receive inspiring gardens via the Rosy Cheeks appeal, includes the Forget-Me-Not Children’s Hospice in Huddersfield, EllenorLions Hospice in Kent, Grace House Hospice in Sunderland, Alexander Devine Hospice in Berkshire and Noah’s Ark Children’s Hospice in Barnet.

Available to retailers via wholesalers throughout the 2015 season, and showcased at DLF Trifolium’s Glee stand (Hall 18, stand H26-K25), the 500g General Purpose Lawn Seed has been selected  as it offers retailers strong impulse-buy opportunity as well as excellent linked sales potential.


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