Grass Gains doubles turnover and launches national sales team
Grass Gains, the fast-rising lawn care brand, has doubled its turnover in the past year, marking a significant milestone in its mission to disrupt the category with bold branding, high-performance products, and strong consumer engagement. The brand has rapidly expanded its reach across retail and merchant channels.
At the core of this growth is a brand that resonates with retailers and a digital-savvy community of gardeners. To build on its momentum, Grass Gains has rolled out a new national sales team to provide better service and deeper engagement with garden centres.
The new team offers comprehensive regional coverage: Matt Henshaw (Midlands), Andrew Denholm (Scotland & North), Stephen Clayton (East Midlands), Nick Bellett (Home Counties & East Anglia), Mike Mills (South East) and Stephen Manns (South West). Retailers can contact the team via sales@grassgains.co.uk.
Director Josef Farrow said, “This is a big moment for Grass Gains. We’ve proven the demand is there — now it’s about delivering top-tier service and making it easy for garden centres to work with us. Our new team gives us the ability to support partners while continuing to drive consumer demand.”
Grass Gains will showcase its latest innovations and expanded 2026 product range at Glee (16–18 September) in the GIMA Village (Stand 9J92). Visitors can preview new product launches that are set to elevate plant care.
About Grass Gains: The brand is known for its results-driven, peat-free compatible lawn and plant care products, backed by a digital-first marketing approach and tailored retailer support.