From happy memories to a blossoming future

Work is now underway for the development of a new garden at Peter Beales Roses, just off the A11 at Attleborough in Norfolk.

Extensive redevelopment of the famous rose garden has been started this autumn to enable the new plantings to become established over the winter months prior to next season. As part of the new garden developments a dramatic new pergola and rose walkway is being constructed to replace a smaller one.

In addition, it is planned that a new Memorial Garden is being designed as a living tribute to the sad loss of the founder Peter Beales, his wife Joan and daughter Amanda, all of whom died within a few months of each other during the last year.

Richard Beales, the surviving son and Managing Director of Peter Beales Roses said “I want to create a lasting living tribute to my parents and sister to acknowledge their lifetime legacy of developing and introducing so many delightful roses to rose lovers everywhere.”

Developments to the garden will also include extensive new plantings featuring the expanding range of the Company’s newest range of Modern Classic roses, delightful new varieties featuring the best of the old classics with more robust and compact habit ideally suited to modern gardens whilst still taking pride of place in traditional and historic gardens.

Peter Beales Roses is also planning the development of the site to increase the size of the plant area to feature even more roses throughout the year, as well as an even more comprehensive range of complementary herbaceous, shrubs and climbers, which are reported to be ever more popular with visitors who wish to create stunning new displays in their own gardens.

It is also planned that the Company will be improving its production facilities on site as the business further develops to serve its markets in the UK and abroad through sales from its famous rose handbook catalogue and website as well as its international agents from Europe to Japan.

The Peter Beales Classic Rose Centre with Sweet Briar garden and plant centre, bistro and demonstration gardens are located at Attleborough, Norfolk where the romance of roses is celebrated throughout the year. The centre stocks probably the most extensive range of roses and is open all year Monday to Saturday 9am-5pm, Sunday 10am-4pm, apart from Christmas and New Year holidays.