Floramedia UK Account Manager Team goes from strength to strength

Company: Floramedia
  • Lawrence Smith, Sales Executive.
  • Andy Dyer, Account Manager for the South and South West.

With the recent appointment of Andy Dyer who joins as Account Manager for the South and South West and Lawrence Smith, who joined as Sales Executive in August 2017, Floramedia UK continues to strengthen its sales team.

Andy joins from Glendale Horticulture, where he performed the role of National Account Manager, servicing a major DIY chain and large group of garden centres amongst several other retail groups, working with buyers and a strong team to build product ranges and set up growing plans.

Prior to Glendale Andy spent nearly three years with Homebase as a merchandiser, responsible for a wide range of products. He particularly enjoyed working with the GYO category and larger architectural plants.

“What was really interesting in this role was not only how I could affect the number myself, but I got to see the final result of the hard work buyers and growers put in to deliver these products to the consumer.  I really got to understand how and why decisions are made and how critical timing is to the entire chain”, says Andy.

Andy also spent just over two years with Landgard/Verde before transferring to Butters when the two companies merged as a buyer for green products.

He adds “I have a genuine understanding and empathy with each sector.  In my experience each grower and retailer is very different, with different challenges, characteristics and demands.

The values I have always stuck to are to be honest and genuine, competent and positive. It is good to now be able to apply the experience I have gained over the years to this role.  We have a really strong team here and everyone has been very supportive in welcoming me into the company, as have my existing customers”.  

Andy also has a degree in marketing, which he looks forwards to using to help benefit clients at Floramedia.

Lawrence’s background is in print and product creation, having most recently worked for a board game company. He brings five years’ experience in print, product development and manufacture, including concept development and large scale manufacturing overseas in the Far East.

Having recently moved into his first home with a garden he is looking forward to enjoying his new found space. Lawrence has been following the work Floramedia continues to do with its FloraECo range of alternative materials and is keen to see environmentally friendly products become more mainstream in future years.

“Both my wife and I were very moved by the Blue Planet programme and we have taken steps to reduce our plastic use at home. I’m trying to bring the traits I’ve learnt at home into the workplace and do my little bit. I’m really interested in the FloraECO programme that Floramedia has been developing for over five years and to learn about the capabilities of each material so I can help customers to consider alternatives” says Lawrence.

Andy and Lawrence join Jo Davey and Andy Wroe who have over 50 years’ experience working in the industry between them, including retail, commercial and production.

The Floramedia UK team will be on stand 179/180 at the HTA National Plant Show.


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