Fallen Fruits UK announce new Company Sales Director

Company: Fallen Fruits

Leading UK garden sundries supplier Fallen Fruits UK has announced the arrival of James Brindle as the company’s new sales director.

Fallen Fruits have been leading the way for 30 years, supplying major categories from wild bird care in their “Best for Birds” brand, the eye catching “Kids in the Garden” range, all the way through to the design driven “Prints” ranging.  

Significant investment

At the beginning of April 2023, Fallen Fruits was acquired by leading European retail supplier Esschert Design, following a long and successful trading relationship.

The new arrangement will bring significant investment to expand ranging of core garden products, larger international stock inventory and a huge increase in sourcing from Europe and Asia.

“It’s a fantastic time and opportunity to come into Fallen Fruits following the Esschert Design acquisition” says James.

“Fallen Fruits are an amazing business with a fantastic team behind it, and the scope for growth following the transition will allow Fallen Fruits to offer real opportunities to all channels in the UK retail landscape”

“James arrives at an exciting time, and shows the ambition of where we are looking to go in the future” states Michael Hall, MD of Fallen Fruits UK.  “James’ experience and background of leading businesses and teams across multiple gardening categories allows him to fit right into the leadership team here at Fallen Fruits”. 

Fallen Fruits takes centre stage for GLEE 2023 at the NEC between the 27th and 29th June 2023, Hall 20 Stand D20/E21, where Michael, James and Team look forward to meeting you.

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