Dobbies appoints Director of Marketing

Dobbies Garden Centres has appointed Jo Coomber as its new Director of Marketing. 

Jo joins Dobbies from Standard Life where she held the position of Head of Marketing Communications and Group Brand, responsible for Marketing Communications in the UK and laterally, the Group’s brand strategy internationally. 

James Barnes, Chief Executive, Dobbies Garden Centres, said: “We are delighted Jo is joining the Dobbies team.  Jo brings a wealth of experience from a wide cross-section of industries, encompassing all elements of marketing strategy.  We look forward to welcoming Jo and I am confident she will successfully lead the Dobbies marketing team in assisting with the delivery of Dobbies’ vision.”

Winner of ‘Marketer of the Year’ at the Marketing Society Scotland Star Awards in 2011, Jo’s previous experience includes leading Marketing Communications at Sony Ericsson Mobile Communications and Marketing at the Financial Times Ltd.

Speaking of her appointment, Jo added: “I am really looking forward to joining the Dobbies team.  I am attracted by Dobbies’ vision to become the UK’s leading garden retailer and the critical role that marketing will play in helping Dobbies achieve this goal.”

Jo is a member of the Chartered Institute of Marketing and was previously Chair of the Marketing Awards for the Marketing Society Scotland, a voluntary leadership position promoting excellence in Marketing in the Scottish community.

Jo joins Dobbies, based at its Central Support Office outside Edinburgh, in July 2013.