Char-Broil fires up UK business with new appointment

Company: Char-Broil

Due to the continued growth of the brand in the UK, Char-Broil has appointed Elliot May as its new Key Account Manager.  Effective immediately, Elliot’s new role will be to manage and grow relationships with Char-broil’s key retailers within the UK and Ireland.

Elliot has strong knowledge and experience of the industry after 15 years in retail, as well as expert knowledge of the successful Char-Broil BBQ grill range after three years with the sales team at Char-Broil UK.

“We’re delighted to promote Elliot May into the new position as Key Account Manager,” says Luke Hopkins, National Sales Manager for Char-broil UK: “Elliot has an extensive knowledge of the garden centre retail industry and has proved that he has the skills and determination to continue driving the success of the Char-Broil brand in the UK”:

“We have a fantastic line-up of products for 2021 with new models across our innovative, best-selling Gas2Coal and TRU-Infrared ranges, and are looking to build on last year’s success with a new team in place.”

Elliot will be based at Char-Broil’s UK HQ in Witney, Oxfordshire.

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