New garden centre team at AMES UK

AMES UK has updated its garden centre team to offer even more value and support to its retail customers.

Alan Jones, Craig Keyworth and Darren Boorman have now taken the helm, together driving forwards future growth for the Kelkay, La Hacienda and Apta brands within UK garden centres.

All three will be well known faces within the marketplace having worked within the organisation for many years under the leadership of Scott McCabe. With Scott moving onto a new role at British Garden Centres, now was the perfect time for Alan, Craig and Darren to come to the fore and further develop AMES UK’s relationships with its garden centre customers.

The new garden centre team, along with Rob Parker who has assumed the role of Sales Director, will support with all aspects of ordering, range reviews, customer service support and will also work alongside the merchandising teams to ensure that throughout the season any AMES UK display will be looking its best to drive profitability throughout the season.