Henry Bell to supply own label for Blue Diamond

Henry Bell has reached an agreement to produce Blue Diamond’s wild bird food own label products as well as supplying its full wild bird care range.

As of this month (February 2021), Henry Bell will be producing and supplying Blue Diamond with own label products, including new bulk 12.55kg sizes in Garden Banquet, Gourmet Crumble, Finest Peanuts and Finest Sunflower Hearts.

The full own label range for Blue Diamond comes in 100% recyclable packaging.

Additionally, the full range of Henry Bell Wild Bird Care products will be available at 37 nationwide Blue Diamond garden centres. These include wild bird feeders, feeding stations, a decorative feeder collection, nest boxes, a broad range of feeds including seed mixes, straight foods, fat balls and suet bites & cakes, and the most recent addition, the Sterling Collection.

Tom Scribbins, Category Manager of Pets and Wild Bird at Blue Diamond: “It is an exciting time for us as we are growing our range of quality own label products. We are delighted that Henry Bell will be our partners in this next chapter for wild bird care at Blue Diamond.”

Thomas Lee, Managing Director of Henry Bell & Co: “Henry Bell has a long heritage in producing private label wild bird food, so it’s a privilege to be partnering with Blue Diamond to provide their loyal customers with premium produce – both own label and our extensive Henry Bell Wild Bird Care range.”

About Henry Bell

Henry Bell has over 20 years’ experience in the bird food industry and has been pivotal in the growth of many private label wild bird food brands. In 2019, the British, family-owned quality animal feed producer launched its own range.

Henry Bell Wild Bird Care offers 130 quality products that cater for every type of garden bird, all designed with health and wellbeing of birds in mind.  They are available in 400 garden centres and online, pet shops and other retailers.