Garden retailers invited to Go Floral for Greenfingers
Garden retail sector urged to don floral finery in support of Greenfingers Kilimanjaro trekkers.
The Greenfingers Charity is calling on garden centres, suppliers, and growers from across the UK to embrace all things loud, colourful and gloriously floral on Friday 12th June in support of the charity’s Kilimanjaro trekkers as they begin their once-in-a-lifetime ascent of Africa’s highest mountain.
The concept behind Floral Friday is simple. Wear something floral, share a photo using #FloralFriday and donate to support the trekkers and the creation of new hospice gardens for children with life-limiting conditions and their families.
From Hawaiian shirts and botanical blazers to floral dresses and flower crowns, Floral Friday is designed to create a visible and uplifting wave of support right across the industry as the challenge gets underway.
Many across the sector will already know Floral Friday well, with the initiative having become a hugely popular fundraising fixture at Glee in recent years, alongside the wider success of Garden Re-Leaf Day. Now, the Greenfingers Charity is encouraging the industry to bring that same energy, enthusiasm and floral flair to support the 23 trekkers taking on the eight-day climb to the summit of Mount Kilimanjaro.
The Kilimanjaro team, made up of supporters from across the horticulture sector, has already raised more than £160,000 towards the creation of a brand-new Greenfingers garden at Naomi & Jacks hospice in Winchester.
Linda Petrons, Director of Fundraising & Communications at Greenfingers Charity, said: “Floral Friday has always been one of those brilliant fundraising moments that the industry and many others completely get behind. It is fun, visible, full of personality and always creates an amazing sense of togetherness.
“With the trekkers beginning their climb on 12th June, it felt like the perfect opportunity to bring Floral Friday back and turn it into a huge show of support for everyone taking part in this extraordinary challenge. We would love to see the industry really embrace it once again, whether that means full floral fancy dress, fundraising activities in-store, at work, in the garden or simply sharing photos and messages of encouragement online.”
Funds raised through the Kilimanjaro challenge will help create a peaceful and uplifting therapeutic garden at Naomi & Jacks, designed by award-winning landscape designer Helen Elks-Smith.
Throughout the day on June 12th, Greenfingers Charity will be sharing supporter photos, fundraising activity and updates from the mountain across its social media channels, helping create a collective send-off moment for the team.
Businesses are also being encouraged to create their own Floral Friday fundraising activities, from best dressed competitions and floral bake sales to team challenges and in-store fundraising.
Linda added: “One of the most special things about this industry is how quickly people rally together behind a good cause, and we have no doubt Floral Friday will once again bring out the very best of horticulture. We cannot wait to see the nation awash with florals on 12th June as everyone gets behind the trekkers and helps power them towards the summit.”
Show your support for the Greenfingers Kilimanjaro team
Standing at 5,895 metres (19,341 feet), Mount Kilimanjaro is Africa’s highest peak and the tallest free-standing mountain in the world. While it does not require technical climbing equipment, reaching the summit demands determination, endurance and teamwork
To show your support visit: www.justgiving.com/campaign/greenfingers-kilimanjaro2026 and keep an eye on the Greenfingers socials to find out more about the trekkers upcoming events.
In the meantime, you can also follow all the latest updates from Greenfingers on social media - @Greenfingerscharity on Instagram and LinkedIn, www.facebook.com/Greenfingerscharity/ and @GreenfingersCha on Twitter.