Dig deep for Perennial’s Christmas donation appeal 

Company: Perennial

With Christmas just around the corner, Perennial is appealing to the industry to grow wellbeing and support people working in horticulture this season by making a goodwill donation.

36% more people turned to the charity for help this year. With the winter months and festive season ahead, demand for support is expected to continue to increase. 

“We rely on support from people like you to help us be there. Every day people get in contact either for themselves, to help a loved one or on behalf of a colleague,” says Perennial’s Director of Marketing and Fundraising Anita Bates, stressing that “Whilst this is a time for family and celebration for many, we appreciate that for lots of people – in horticulture and elsewhere – times are difficult and that money may be tight. But, if you can, please donate today. Thank you and from all of us here at Perennial we wish you a very happy Christmas and New Year.”

As the only UK charity helping everyone working in or retired from horticulture and their families, there are lots of reasons why people turn to Perennial such as bereavement, the impact of an accident, health issues or a family breakdown. Many also access Perennial’s free advice and information online and via their free health & wellbeing and money management tools.  

As a reminder of why the charity is here and a way to spread goodwill, you can see and share Perennial’s videos on social inspired by real-life stories, highlighting the different types of help the charity is approached for. 

Everyone in the horticultural community can play their part this Christmas. Your support – whatever the amount – will help Perennial to be there for your colleagues and maybe your own friends and family this season and beyond. You can make a difference, big or small, as a one-off or regular gift. 

Donate at perennial.org.uk/donate 

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