KEPROBA and IFTEX held discussions to explore opportunities for strengthening the promotion of Kenya’s floriculture and horticulture exports.

The engagement focused on enhancing Kenya’s participation in international exhibitions, creating stronger buyer linkages, supporting Kenyan SMEs, expanding access to market intelligence and diversifying Kenya’s flower export markets. Discussions also explored closer collaboration towards IFTEX 2027 and other international market-linkage opportunities.

The partnership aims to strengthen connections between Kenyan exporters and international buyers while positioning Kenya’s flowers and horticultural products for greater visibility and growth in global markets.