Huge Opportunities Identified for Industry at the World Ornamental Horticulture Summit 2019 in Beijing
AIPH Secretary General, Tim Briercliffe, said, “Now, more than ever, the opportunities for growing the ornamentals market in China are evident.
“It is clear that China is seriously addressing international concerns about IP protection and creating an environment where foreign businesses can trade in China with confidence. It is also clear that China is preparing the way for when it will be wanting to protect its own varieties for promotion around the world.
“The AIPH International Vision Project, reinforced by data from Alibaba, shows that the growth in spending capacity in Chinese cities will dramatically increase and that the horticulture industry must focus on product and logistics now to ensure it takes its share of this spend.
“Although it is possible for low-cost production of ornamentals in China it was also clear from businesses like Lynch Group and Dutch Flower Group that there is a vibrant market for added-value, niche products imported from abroad if accompanied with the right inspirational messages for consumers.
“In addition, the Chinese government has removed many restrictive trade rules, giving foreign investors the same rights and privileges as Chinese nationals. There has never been a better time than now to get involved in this market.”