Burgon & Ball to show over 90 new products at Glee
In its biggest-ever GLEE, Burgon & Ball is launching over 90 new products this autumn. With such a bumper crop of exciting new lines on show, the Burgon & Ball stand is THE place to find next year’s top sellers.
From a new location in Hall 9, the company will unveil a revolutionary new collection of RHS-endorsed tools, offering a truly unique and compelling proposition. There’s also an exciting and extensive new cross-category gifting concept that’s bursting with colour and choice. Plus, a refreshed watering range brings new colours and new designs for indoor and outdoor watering.
Gardening Tools
A major new collection of RHS-endorsed tools offers a unique combination of features and benefits, in a proposition which is unlike any other tools currently available in the UK. The range gives gardeners a new generation of stronger gardening tools, with exceptional strength and durability thanks to its cutting-edge product design and materials. Importantly, it combines this with strong appeal to the environmentally-aware consumer, in what’s believed to be a first in UK garden tools.
Gardening Gifts
In gifting, an exciting new concept draws together a number of different categories in a cohesive and integrated collection designed for gifting and self-treating. Retailers can buy by category, by colour, or mix and match – this flexible collection can be sliced and diced to create the perfect ranging for every retailer. It’s a sure-fire way to create appealing and shoppable displays, packed with ready-made upselling opportunities.
Watering
A refresh of Burgon & Ball’s watering offering brings on-trend new colour options to both indoor and outdoor watering. In addition, a new and very contemporary indoor can in a choice of colourways adds appeal for the style-conscious shopper.
And more…
It’s the first GLEE outing for the dramatic new Sahara Sunset home collection, and there’s also new Sophie Conran for Burgon & Ball, plus new men’s gloves. Visitors can also see a fresh selection of limited-edition seasonal lines, building on the success of last year’s introductions.
In total, more than 90 new launches will be on show on the Burgon & Ball stand at GLEE this year, so it’s sure to be one of the show’s highlights. To make sure you don’t miss out, visit Burgon & Ball in its new location on Stand 9H10-G11, right by the Buyers’ Lounge.