Johnsons Lawn Seed wins GIMA Sustainability Award
Johnsons Lawn Seed is celebrating success at this year’s GIMA Awards, after its pioneering Nature’s Lawn seed mix was named Sustainability Champion within the Plants, Seeds & Bulbs category.
This special accolade recognises the sustainable innovation demonstrated within each category’s finalists, highlighting how new products are helping to drive the industry towards a greener future. What’s more, the award underlines Nature’s Lawn’s commitment to biodiversity, resilience, and beauty. all in one easy-to-manage mix.
Retailers - prepare for spring 2026
Following the win, Johnsons Lawn Seed is encouraging retailers to secure stock early ahead of the fast-approaching spring 2026 season, when demand for sustainable, low-maintenance gardening products is set to soar.
How Nature’s Lawn works - mowable native wildflowers
By combining traditional lawn grasses with a carefully selected blend of low-growing native wildflowers, Nature’s Lawn creates a lush, colourful, and pollinator-friendly lawn that is simple to maintain. Designed for gardeners who want to support nature without compromising on appearance, this unique mix attracts butterflies, bees, and other beneficial insects while maintaining a beautiful, mowable surface.
Native wildflowers such as Birdsfoot Trefoil, Black Medick, Black Knapweed, and Lady’s Bedstraw add texture and colour throughout the seasons, creating a constant buzz of pollinator activity. Homeowners can also tailor their mowing height between 50mm and 150mm, with less frequent mowing providing the ideal conditions for wildflowers to thrive naturally. Over time, the wildflowers will self-seed and strengthen their presence, enhancing biodiversity year after year.
The inclusion of slow-growing grasses - including Strong Creeping Red Fescue, Chewings Fescue, and Hard Fescue - ensures a durable, resilient lawn that stands up to regular use while remaining easy to care for.
Guy Jenkins, Consumer Manager at Johnsons Lawn Seed, commented: “Nature’s Lawn with Mowable Native Wildflowers directly addresses the growing demand for sustainable and environmentally friendly gardening products in-store. By embracing the potential of Johnsons Nature's Lawn, garden retailers can not only enhance their lawn seed offerings but also help customers create beautiful, functional lawns that support biodiversity and contribute to a healthier planet.”
Find out more
Nature’s Lawn is just one of the exciting innovations from Johnsons Lawn Seed – the UK’s oldest lawn seed brand. Launched at Glee 2025 were Ace Lawn - a micro clover-rich lawn seed blend designed to deliver a greener, lower-maintenance lawn - and Meadow in a Tray, a ready-to-plant selection of native wildflower plugs for instant biodiversity.
To find out more about these innovations, along with the full Johnsons Lawn Seed product portfolio, or to discuss stocking opportunities ahead of the spring 2026 season, get in touch with the team today by emailing info@johnsonslawnseed.com or calling (01386) 791113.