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10 Jul 2026,  Sandy

Garden Centres have forgotten how to sell premium garden furniture?

Garden Centres have forgotten how to sell premium garden furniture? I think not. More likely is that manufacturers have unrealistic expectations of what their customers will buy. With housing and living costs taking a far higher percentage of an average persons take home pay, where are you most likely to spend your money? On a premium set of garden furniture - which needs storage and care, or a moderately priced range available from a multiple retailer, or online? Styles of garden furniture have converged so much over the years - there is precious little originality in ranges from suppliers, in a buying market dominated by European leisure parks and hotels

13 Aug 2026,  Phil Pond - Scarlet Opus, your Futures Studio
I don’t think garden centres have forgotten how to sell premium furniture — but the question raises a much more useful discussion. Consumer behaviour is changing quickly, product differentiation has narrowed, and tighter economics make experimentation difficult for both retailers and manufacturers. There’s also a fascinating question: why should outdoor furniture need storing at all? I’ve shared some thoughts on changing consumer expectations, future product design and why manufacturer–retailer collaboration matters, I believe that will be more useful than artificial division. Of course they still know how to sell Premium products. Of course consumer activity and a weakening economy diverts attention ... from retailer & manufacturer. It's not unfair to make the point about product differentiation. How and When people want to spend time in their garden, is seemingly, still misunderstood by the one sector that truly needs to know the answers to these two questions. I have placed some useful ConsumerTrend content to get this conversation going here: https://bit.ly/SOConsumerTrends-GF
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