After another unprecedented year for retail, Woodlodge is looking forward to starting the 2022 sales season in style by taking the festive cheer into the new year at Harrogate Christmas & Gift Fair.
Woodlodge will be making its Harrogate debut at the first trade show of the year (January 16th – 19th) with a dedicated Snowlodge stand that will showcase over 700 lines, along with merchandising solutions to create eye-catching displays and optimise retail sales. The not-to-be-missed event for manufacturers and suppliers is the first since the beginning of 2020 and is a key shop window for festive ranges for multiple, independent, department stores and garden centre buyers sourcing new products.
Following its acquisition of Adobe Wholesale and The Garden Foundry in 2020, the UK’s leading brand for pots, containers and garden décor has further diversified its offering for garden retailers with the introduction of the Snowlodge Christmas range. This exciting new offering was launched at the beginning of this year and proved popular with buyers, receiving both positive and enthusiastic feedback when it appeared at Glee for the first time.
Snowlodge represents a significant expansion of Woodlodge’s home and garden décor portfolio and is the company’s first foray into the thriving Christmas category. The collection is made up of handmade craft products that will complement all Christmas homes and aims to provide retailers with a real point of difference during the competitive festive period with a look unique to Woodlodge.
With consumers beginning their festive shopping earlier than ever, and many wanting to make it an extra special celebration following the past uncertainty, it is expected that Christmas spending habits in 2022 will become a little more traditional, with decorating the home a priority.
In the light of the current global situation with the pandemic, homeowners look to create a comfortable sanctuary over the festive holidays, with a return to authenticity being a key trend, best achieved through warm and classic colours and decorations made from natural materials and elements. The Snowlodge range contains many of the quintessential Christmas decor items in soft neutral shades and classical silvers and golds, for celebrations with a warm tone. Metallic colour palettes run throughout the collection also to depict winter in its purest form.
The magic of Christmas is brought to life for retailers with popular product lines and family favourites such as room decorations, ornaments, stars, baubles, candle light and tea holders, plushes, pot covers, as well as outdoor display pieces such as wreaths and lighting.
Michael Wooldridge, Director at Woodlodge said: “ As a retailer, you want to provide as much of a festive experience as possible and Christmas 2022 will be different from the past couple of ones with much pent-up demand from consumers. With Snowlodge, we offer a carefully curated portfolio of stylish, trend-led festive products that have been selected to be a powerful sales driver during key Christmas period within garden and home retail. By attending Harrogate, buying teams will be able to view the Snowlodge offering in person which will help to make definitive choices for their stores ahead of the 2022 festive season.”
Woodlodge will be exhibiting the Snowlodge range in Hall M, stand M24. The Christmas collection is backed up by innovative displays and merchandising to ensure a busy and profitable festive 2022 sales wise.
For more information on Woodlodge’s Snowlodge range or to request a catalogue, please contact your local sales representative or visit www.woodlodge.co.uk